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Marketing Financial Services

Author: Prof. Dr. K.D. Manandhar & Shiva Bhakta Pokheral
  • ISBN: 9789937301763
  • Version: English
  • Price NRs. 395
  • Avaliablility: Out of stock
  • University: Tribhuwan University

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Managing Financial Services has become more complex these days as the financial instruments, players and the system as a whole are changing very rapidly. Due to the growing importance of knowledge on marketing financial services, many universities have included this course in their curriculum. The original inspiration for this book came from the clear evidence that there is a lack of quality book in the market which is tailor-made in Nepalese context.
This edition recognized the cliental services and their satisfaction is the major motto of a financial service marketer. It also tries to focus on the major types of decision and problems being faced by the marketing executives on financial services in the instable and competitive environment of today. The uniqueness of this edition is reflected on chapters with the beautifying contents of Nepalese perspectives on different issues.
This book can provide a guideline to readers to understand the fundamentals of service marketing basically to banks and financial institutions. Besides, due to the growing concern and stakes on financial institutions, the general public and practitioners also seem to be benefited from the book because as the current trend the issues in products and service marketing in banking industry have been addressed clearly.
The overall framework of this edition is segregated into 10 chapters designed as per TU new syllabus for BBA eight Semester. As far as possible, new developments in the field have been tried to be addressed and efforts are directed towards making it more readable, understandable and up to generally accepted academic standard.
We know very well that new technologies are being developed daily and new information becoming available constantly in growing volume. The authors' hope, however, that by bringing together and organizing the subject matter in this form and at this time, they may make a contribution toward a better understanding of the importance of marketing financial services in today's complex business environment. In a belief that improved and revised marketing financial services are very much instrumental in the economic development of the country, the book expects some positive contribution in the field of financial development in the country.