The need of psychology is felt in every spheres of life. It is widening fast with broad multidisciplinary approach, making the knowledge and the application of psychology indispensable in life situations. There is no area where psychology is not applied; psychology is relevant to people from various walks of life, from a business executive to a housewife, from a student to a teacher, from a physician to a politician. That is why psychology has become one of the most reputed professions worldwide. Despite short history as a scientific discipline it has become one of the few subjects having more than 100 branches with many applied areas. Concepts in psychology are exported to almost all other areas including nursing, medicine, management and engineering.
As a teacher of psychology, I have had the opportunity to meet and teach across students from various backgrounds and faculties. During that course of time, I noted that the management students of BBA, BIM in particular were having a difficult time, as all the related necessary materials for the subject had not been compiled in one single complete book. This course demands that the students integrate psychology with the ever changing day to day experiences around the world, and viewed from this perspective, this book, "General Psychology – With O.B. Emphasis", is a comprehensive account of the basic principles of general psychology, written to adequately prepare the students who are taking the first course in psychology.
The book presents the different essential topics of general psychology in a concrete, systematic, comprehensive, and logical style to serve the students' purpose.
This book has been successful in utilizing the most recent developments and research in different topics of psychology, explaining complex and difficult concepts in a very simple manner. Facts and ideas are expressed clearly and as directly as possible. It is my humble effort to contribute to meet the increasing demand of basic psychology in simple terms.